We made the long trip up from Jonesboro to Pure Reef today and have to say it was well worth it. We were going up to get a replacement bulb for my lights and just to check out the store after reading the good feedback already listed here and have to say this has to be one of if not the best stores Ive ever been in. A great fish and coral selection is just part of what you get at Pure. The service that we received from everyone in the store couldn't have been any better. They also have a great selection of accessories and food. This will be the first of many trips for us to Pure Reef for certain.