It's hard for me to make a great mogul reccomendation, as unless I'm going over 400w, I always use HQI. However, I REALLY like the HQI Aquamedic 20k bulbs. They're not the super deep blue you expect from a 20k, rather, a crisp white you'd expect from a 10k halide and PC actinic blend.
Also check out XM bulbs. I've heard good things about their moguls, but can't offer an opinion otherwise. Lighting is a hot topic. You should get plenty of suggestions by the end of the day.