I have used GAC for decades. It never killed fish (that was apparent) and always made the water cleaner/clearer. I now pay about 20x as much and I see no significant difference. Is that scientific, no, but hey it's your money. If you perceive it works and are comfortable paying for it, go for it. I think Black Diamond works just fine, when I use it.
The main differences in GAC are-
-the starting raw material used
-the activation method used, and
-the amount of rinsing done after activation
The main differences in GAC are-
-the starting raw material used
-the activation method used, and
-the amount of rinsing done after activation