Rbredding;624506 wrote: it's just a brand... either you like their brand.. and will pay more for it.. or you wont'..
they're concerned with sustainability within the hobby/industry.. some people pay more to know that they're not taking fish from the wild..
and generally speaking, their species (since they were developed in an aquacultured environment) will adjust better to living in an aquarium..
(as opposed to a species that "knows" it's not in it's natural environment)
make since?