Wasn't even aware Pure Reef had opened (and it's by far the closest to my house) but I got to stop by for the first time yesterday. Customer service, shop set-up, and selection were awesome. Beautiful livestock and the dry goods selection was huge. Picked up alot of oddball dry goods I'm not used to finding in a store. Jorge and his co-workers acted more like I was a long time friend than someone meeting them for the first time. North Atlanta is blessed with multiple great LFS's and Pure Reef is no exception.