I guess it depends on how you measure. Cost per LED chip doesn't seem like a very good yardstick to me, cost per output feels like it would be better. I'm sure BRS has done a cost per par, lumen or whatever the relevant unit of output would be.The crazy thing about AI's is it's supposed to be the "Budget" line for EcoTech... They have the highest cost per actual led on the market. In this case, you don't get what you pay for.
Personally, I don't think I'll look too far beyond Kessil or Radion the next time I'm buying lights.