That's kind of elitist don't you think? It may not be as shiny as Premier or PureReef... but it's certainly not as bad as you make it out to be. When you order that many fish in you are going to have issues. That's just the truth of the matter. You as a hobbyist should make the distinction of purchasing the fish or not to. And as far as prices go they are certainly not as expensive as some of the more brightly lit polished stores. I'm not white knighting them. I'm just pointing out they aren't as bad as all that. They don't hide their skeletons and I have used my judgement and have gotten several fish from them that are all still trucking along with no illness.