A standard claim made by synthetic media manufacturers is that their products provide superior or increased surface area, supposedly for colonization by bacteria.
Yet, they seldom provide formal study results which would withstand statistical and/or peer review scrutiny. Yes, I've been looking for it...
Instead, I'll propose a parallel, economical and likely superior product (at least in terms of the surface area argument)...use activated carbon instead.
It has so much surface area, it acts like a passive molecular sieve and actually traps gasses, organic compounds and such effectively, so must be superior, right?
Not so fast. The average pore sizes in the carbon are orders of magnitude smaller than most bacteria, though there is still plenty of room for them in the larger voids.
So, it turns out that a relatively small percentage of the surface area is available for bacteria to colonize, because they are just too big!
I'll wager (yet have no proof) that some, if not most, of the synthetic media are similarly constructed in reality.
So, for my money, I'll stick with aragonitic (coral based) rubble & gravel, which is a natural product and has worked for bacteria for eons.
As long as there is enough surface area for enough bacteria to colonize and handle doing their thing with the various nutrient cycles, then why spend the extra $$?
Especially when no one provides anything other than anecdotal 'evidence' and/or marketing spin.
-My $0.02