I'm doing this from memory but IIRC, to get optimal PAR and longevity, placement of the fans should be determined by the bulb(s) you decide to use. Some bulbs (Geisemann, Aqua Science, GE, etc) are manufactured with a "cold spot" (that is usually at the end of the bulb where the label is etched) so for best results that's the only area that needs to be cooled. Other bulbs (ATI, Sylvania, etc) do not use this manufacturing method so it's best to cool the length of the bulb (or at least the middle of them). If anyone is interested, I'll dig up the references when I get home.