Sammy, that the conventional wisdom. That's why I've arranged the 6 fans in my setup to cool the ends of the bulbs (2 at each end and then 2 blowing across the middle). Only time will tell if I have enough air movement to make a difference.
D, I picked those fans up in a trade about a year ago. At the time they looked interesting but wasn't sure how or in what application I was going to be able to use them in. When I picked up this tank, with it's short canopy, I was planning on ditching it and building something new and then I came across the fans, again. Having my basement full of parts and equipment ended up paying off (hopefully)!