Lots of great constructive criticism here. Some of the items mentioned were actually attempted but some we never even thought of to be truthful. So, if I may, let me try to address some of them.
1. Directions to the site. You can point the finger at me for that one all day long. While we did post numerous times that it would be in Event Hall C, it never occurred to me that it would be hard to find or that we should have put out sign. Total brain fart on my part.
2. Number of vendors. This has multiple contributing factors. The biggest one is Atlanta's reputation. I am not pointing fingers or laying blame but only relaying what I heard from many that we reached out to. "People in Atlanta don't show up and the ones that do don't spend any money". Some of the ones I spoke to at the end of the day though said it isn't just Atlanta. The market is saturated and reefers know they can get most of this stuff from other reefers.
3. Timing. With our current by-laws we are kind of up a creek with no paddle. What do by-laws have to do with it? Well, each year we have a new crop of Board members start on Jan 1. My first contact to possible venues started before I even took office. Sure I found some reasonably priced locations but they were book for the weekends that didn't conflict with other nearby competing swaps. If we have a reputation of not spending money, they will go to the other swaps over ours if it is the same weekend. In addition, we need to provide more than just coral vendors. Or at least I thought we did. Our attempt to boost attendance was to offer two of the biggest names in the hobby as our speakers. We hoped it would pull in people who otherwise would have stayed home. Considering only about 15 people showed up to listen to the two of them I guess we were wrong. Wish we had put the costs associated with speakers to better use in hindsight.
4. What and how vendors sell. That is out of our control. These folks rent a booth for a fee. We can't dictate what, how or when they sell other than the doors open at Noon and close at 6:00. The fact is, three vendors actually wanted money back from there rent because sales were so low.
5. Which vendors should we have. I made my first contact seeking vendors before I even took office. I worked for a solid 5+ months rounding them up. 2 weeks before the event only half the booths were rented. I was panicking as I was supposed to have a final list to the venue the next day. Prior to that, Fransisco would drop everything and redo the flyer every time a single new vendor signed on. I worked a deal with one of the largest national forums for a banner ads posted on that forum and continually posted in a thread I created. Fortunately, the last 2 weeks people jumped on board and we were able to fill all but a couple booths. The venue bent the rules to accommodate us.
6. Local vendor participation. Starting in Feb I reached out to every one of our local sponsors multiple times. One of them was the first booth we rented. The other was one of the last because I kept working on him until he agreed. He broke even. Other local sponsor said no and some not only said no but offered up some of their biggest sales of the year and offered food and prizes to those who came to shop. While I love to see our sponsor do well, and I will always do my best to promote them, I was a little tough to see them trying to draw our attendance base away from us. We have one day a year that we, as a club, compete with them. The remainder of the year we encourage our members to support them.
So where do we go from here? Well in my mind one of the best things we could do is start planning next year now. But, my term in office ends December 31st. Our by-laws will not allow me to seek re-election. So if I plan the whole event and the incoming BoD doesn't like what I did, we have a problem. Therefore, a new BoD will have a very tough time moving the date forward and finding a venue. A tougher time still getting quality vendors and speakers in that short of time frame.
In closing, I will say this, for the remainder of the year I will do my best to come up with answers to these problems.
Thanks for listening.
Rich